In hindsight, the magnitude of Richard Nixon's reelection victory in 1972the largest Republican landslide of the Cold Warleads some to ask why the President ever got involved in the Watergate cover-up. All rights reserved.For reprint rights. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. Advertisement. The Vietnam War and the . With the advent of mass communications after World War II, slogans became a vital way of distinguishing candidates jostling for attention on the airwaves. "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. Important, Plausible, Important Things. Elected together with Eisenhower, he served as vice president during the height of the Cold War. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. Author and professor Robert Mann discusses the campaign ads that were shown and used in the 1968 presidential election for candidates Richard Nixon and Hubert Humphrey. ", "Jeb can fix it," and "All in for Jeb" used by, "Defeat the Washington Machine. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. Harry Truman (After a man shouted it during one of his whistle stop railroad tours), "I like Ike" 1952 U.S. presidential campaign slogan of, "Madly for Adlai" 1952 U.S. presidential campaign slogan of, "I still like Ike" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "A time for greatness 1960" U.S. presidential campaign theme of. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. Political slogans are often derided but if you want to be President of the United States, you'd better have a good one. On this Wikipedia the language links are at the top of the page across from the article title. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. The Country's Risin', for Henry Clay and Frelinghuysen!" Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the deep South to Wallace. But before Nixon took office, he closed ranks with Johnson and insisted that South Vietnam take part in the peace talks. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. "She's With Us" used by Jo Jorgensen's campaign. All individuals are members or supporters of the Republican Party, unless otherwise stated. During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent [such] confrontations",[30] but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them. After hard-fought primary victories, JFK won his party's nomination and faced-off against sitting Vice President Richard Nixon. The Union decided to back Nixon over Wallace, labeling the third party candidate's beliefs as "Populist". Four years later Bush successfully campaigned for a second term. A good presidential campaign slogan is memorable, meaningful, and appealing, according to Andrew Tejerina, marketer at Big Human, . He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. "People Fighting Back", and "We'll fight back" , "Live Free" Gary Johnson campaign slogan, "A Green New Deal for America" Official slogan of the, "Courageous Conservatives" and "Reigniting the Promise of America" used by, "Kasich For America" or "Kasich For US" used by, "Jeb! "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness ) 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. Like Nixon, rival George Romney began to organize in these states. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. He refused to debate Humphrey; he also raised and spent much more money than his opponent. At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. [103] On the eve of the election, Nixon and Humphrey bought time on rival television networks, Nixon appearing on NBC, Humphrey on ABC, where each made his final appeal to voters. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. Meanwhile, Rockefeller began to be viewed more as a candidate, articulating that while not wishing to split the party, he was "willing to serveif called. The continental liar from the state of Maine!" Henry Clay and running mate, "We Polked you in '44, We shall Pierce you in '52" 1852 U.S. presidential campaign slogan of, "Free Soil, Free Labor, Free Speech, Free Men, Fremont" 1856 U.S. presidential campaign slogan of, "The Union must and shall be preserved!" "We are the ones we've been waiting for." Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. The. In the general election, Nixon emphasized "law and order", positioning himself as the champion of what he called the "silent majority". Although it was an extremely close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. was a campaign slogan, commonly used on posters and bumper stickers the campaign to elect Richard Nixon as president in 1968. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. By clicking Sign up, you agree to receive marketing emails from Insider "[36] Reports suggested that the decision caused "Nixon's political stock [to] skyrocket. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieus office in Saigon. Even observers speculated as to the President's possible favoring Nixon to Humphrey. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. Nixon won his first term only narrowly. "Yes we can!" [91] However, anti-war protesters heckled him repeatedly on the campaign trail. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. When the election ended, the winner was Nixon, who had promised to calm down the heated passions However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. The centerpiece of this self-recreation was a series of carefully managed television interview programs packaged by the Nixon campaign. "Kennedy, Kennedy, Kennedy" Catchy jingle extolling Kennedy's virtues. Material: Paper. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. Times Syndication Service. [75] He hired Roger Ailes, whom he had first encountered during an appearance on The Mike Douglas Show, to produce one hour television programs to advertise the campaign in strategic regions. He selected Thomas Eagleton as his running mate, only to learn later that the senator from Missouri had undergone treatment for mental illness. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. These programs showed Nixon at his best, answering questions posed by ordinary Americans, and shielded him from questions by reporters, who sometimes brought out his worst. [27], On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. McGovern hastily declared himself to be "1,000 percent" behind Eagleton. A political firestorm immediately erupted over whether a man with a history of mental illness should be next in line to become commander in chief in the nuclear age. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" On this, the 100th birthday of Richard Nixon, the slogan from his first campaign for Congress is the salient fact: "One of us." His dreams were oursand so, in the end, were his sins. Double entendres everywhere! Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. [10] He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. Last edited on 14 February 2023, at 18:57, 1968 Republican Party presidential primaries, 1968 Republican Party vice presidential candidate selection, Hubert Humphrey 1968 presidential campaign, "The Living Room Candidate - Commercials - 1968 - The First Civil Right", "Biden Had To Fight For The Presidential Nomination. His efforts to address the economic and. Nixon's the One! , "Let Us Have Peace" 1868 presidential campaign slogan of, "Vote as You Shot" 1868 presidential campaign slogan of Ulysses S. Grant, "Peace, Union, and constitutional government." Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. Not right. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. Visit Business Insider's homepage for more stories. Who was president before Nixon? There were none. Nixon played a marginal role in presidential politics in 1964, introducing his party's nominee at the GOP convention in San Francisco's Cow Palace: "He is the man who earned and proudly carries the title of Mr. Conservative. Millions of unique designs by independent artists. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. and "Change." Nixon had a head start, however, spending 1966 campaigning for Republican candidates and cultivating party conservatives. "[7] In September, the New York Post published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses. [19] The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member Leonard Garment assembled an advertising team that included CBS Television president Frank Shakespeare. [66] Sources within Washington reported that Reagan caused greater concern for the Nixon campaign than Rockefeller. Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. [72] In those Gallup polls following the convention, Nixon led Humphrey 45% to 29% and topped McCarthy 42% to 37%. I also told him that I know exactly how he felt. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. 1) He believes in creating even greater opportunities for the individual in a free enterprise system. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. to make changes to the election system. end the war in Vietnam. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure. A Harris poll showed that he trailed the president 43% to 48%. 'NIXON'S THE ONE! The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. Presidentsusa lists slogans for Nixon in 1960 and 1968. "Tell the Truth!" "[41] The reality was that Nixon conspired to subvert the peace negotiations, thus violating the Logan Act, a felony. Study Guides. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Forward." used by. , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." Richard M. Nixon. Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans,[72] and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. It was going to be a Republican year anyway, with Vietnam and urban unrest dominating political debate, but Johnson's attack helped make it Nixon's year as well. He was born in a small town in Southern California and . Reagan moved to make the nomination unanimous. I know how it feels to lose a close one. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. It was neither. List What exactly was Watergate? Access your favorite topics in a personalized feed while you're on the go. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". [15], During the spring and summer, Nixon traveled to Eastern Europe[16] and Latin America[17] to bolster his foreign policy credentials. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. To all the people of the world. They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to domestic policy to avoid the divisive war issue. [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. He went on to trounce Republican Thomas E. Dewey in the election. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. "Rum, Romanism and Rebellion" Republican attack because of supposed Democratic support for consuming alcoholic beverages, "Burn this letter!" He won the 1966 gubernatorial race in a landslide and immediately began seeking the presidential nomination. He is the man who, by the action of this convention, is now Mr. Republican. Richard Nixon and John F. Kennedy in presidential debate American presidential election, 1960 Nixon received his party's presidential nomination and was opposed in the 1960 general election by Democrat John F. Kennedy. "Change We Need." [96] Nixon went on a whistle-stop train tour of Ohio near the end of October. [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. It looked like the end of conservatism, the triumph of liberalism. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. Real Leadership." While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. Cleveland campaign attack on Blaine's alleged corruption in office. Richard Nixon. On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. [92] Nixon addressed the American Conservative Union on October 9, and argued that George Wallace's American Independent Party candidacy could split the anti-Administration vote, and help the Democrats. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". He established an early lead over the Democratic nominee, Senator George McGovern of South Dakota and never lost it. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. His hard work paid off. He lost a close race to Senator John F. Kennedy of Massachusetts, which many credited in part to his unhealthy appearance during the first televised debate. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace.